The artist, Aram Lee thinks 'Dongdaemun', where the hotel is located in Seoul, is an area that attracts people interested in various things
because it has everything from food, clothing, to sightseeing gathered in one place.
She considered Seoul's Dongdaemun a unique place where disparate elements, akin to 'a', 'z', and 'f', come together without any apparent connection. She expressed the energy stemming from this perspective through the artist's unique style and color palette.